Client Hub
Nova Coffee — Engagement Overview
High confidenceentityedited by Cairni · 방금 · AIv1
Client
Nova Coffee is a 14-store cafe chain operating in the metro area. Nova Coffee Rebrand Notes.md
| Field | Detail |
|---|---|
| Client | Nova Coffee |
| Engagement type | Brand redesign |
| Duration | 6 months |
| Agency PM | Jiwoo Han |
| Key client contacts | See Contacts |
Engagement Scope
Agreed at the kickoff meeting (2026-02-10): Nova Coffee Rebrand Notes.md
- Logo system — full logo redesign and guidelines
- Packaging — new packaging design with tactile finish
- In-store signage — updated signage with night legibility
- Social tone & templates — voice guidelines and template assets
Strategic direction: Reposition from a 'cheap' image toward 'daily premium', targeting late-20s/30s office workers. Locked tagline: *"One cup a day, a little better."* Nova Coffee Rebrand Notes.md
Deliverables Status
DeliverablesAI · 출처 클릭
Done1
Logo system — locked 2026-03-18
In Progress3
Logo guidelines doc
Packaging — second concept underway; print quotes in parallel
In-store signage — in design; April installation TBD
To Start1
Social tone & templates — starts April
Nova Coffee Rebrand Notes.md
Milestone Timeline
Nova Coffee Rebrand Notes.md
Hub Pages
| Page | Description |
|---|---|
| Meeting Log | All meetings with decisions and action items |
| Decisions Log | Every key decision, dated |
| Contacts | Client-side people and roles |
| Logo System | Logo workstream: scope, status, notes |
| Packaging | Packaging workstream: scope, status, notes |
| In-Store Signage | Signage workstream: scope, status, notes |
| Social Tone & Templates | Social workstream: scope, status, notes |
*Source: Nova Coffee Rebrand Notes.md*