Client Hub
Nova Coffee — In-Store Signage
High confidenceentityedited by Cairni · 방금 · AIv1
Overview
In-store signage is one of the four agreed deliverables in the Nova Coffee engagement scope, alongside the Logo System, Packaging, and Social Tone & Templates. Nova Coffee Rebrand Notes.md
Scope
The signage workstream covers redesigned in-store signage across Nova Coffee's 14-store metro-area chain, consistent with the locked brand direction (minimal wordmark, deep green + cream palette, "daily premium" positioning). Nova Coffee Rebrand Notes.md
Status
In-Store Signage StatusAI · 출처 클릭
Done1
Brand direction locked (logo + color: deep green + cream, 2026-03-18)
Nova Coffee Rebrand Notes.md
In Progress2
Signage design underway
Nova Coffee Rebrand Notes.md
Night legibility improvements being addressed (per 3/18 feedback)
Nova Coffee Rebrand Notes.md
To Do2
Night signage mockup due 2026-04-04
Nova Coffee Rebrand Notes.md
Schedule April installation
Nova Coffee Rebrand Notes.md
Feedback & Decisions
| Date | Feedback / Decision | Source |
|---|---|---|
| 2026-03-18 | Signage needs better night legibility — flagged in first concept review | Nova Coffee Rebrand Notes.md |
| 2026-03-18 | Brand color locked to deep green + cream; signage must adhere to this | Nova Coffee Rebrand Notes.md |
See Decisions Log for the full record of locked decisions.
Action Items
- Deliver night signage mockup — due 2026-04-04 Nova Coffee Rebrand Notes.md
- Schedule April in-store installation (coordination with client) Nova Coffee Rebrand Notes.md
Milestone Timeline
Key Contacts
| Role | Person |
|---|---|
| Final approver (client) | Seyoung Oh (Marketing Director) |
| Brand manager (client) | Haneul Ryu |
| PM (agency) | Jiwoo Han |
| Design lead (agency) | Minjae Kwak |
See Contacts for full contact details. Nova Coffee Rebrand Notes.md