Nova Coffee — Meeting Log

This page logs every recorded meeting for the Nova Coffee rebrand engagement, including attendees, decisions reached, and action items. For the full list of decisions in isolation, see Decisions Log. For client-side people and roles, see Contacts.

[Nova Coffee Rebrand Notes.md]

Attendees

Agreed Scope

• Logo system
• Packaging
• In-store signage
• Social tone & templates
• First concepts to be delivered by mid-March

Decisions

• Reset target audience to late-20s/30s office workers
• Shift brand positioning away from 'cheap' image toward 'daily premium'

Action Items

• Visual audit of 5 competitors — Agency
• Arrange store-visit schedule — Client (Nova Coffee)

[Nova Coffee Rebrand Notes.md]

Attendees

*(Not explicitly listed in notes — see kickoff for standing team)*

Decisions

• Logo direction A (minimal wordmark) adopted; direction locked
• Color palette locked: deep green + cream
• Tagline locked: *"One cup a day, a little better."* (daily-premium positioning)

Feedback Recorded

• Packaging needs a more tactile texture
• Signage needs better night legibility

Action Items

• Second packaging concept — due 2026-03-28
• Night signage mockup — in-store signage — due 2026-04-04