Nova Coffee — Packaging

The packaging workstream is part of the broader Nova Coffee rebrand engagement — a 6-month project to refresh the brand identity of Nova Coffee, a 14-store cafe chain. [Nova Coffee Rebrand Notes.md]

Packaging redesign is one of four agreed workstreams in the engagement, alongside the Logo System, In-Store Signage, and Social Tone & Templates. [Nova Coffee Rebrand Notes.md]

• Color system: Deep green + cream (locked at the First Concept Review on 2026-03-18). [Nova Coffee Rebrand Notes.md]
• Texture: Client feedback at the first concept review indicated that packaging needs a more tactile texture — this is a key refinement driver for the second concept. [Nova Coffee Rebrand Notes.md]
• Brand positioning: Packaging should reflect the "daily premium" positioning and the locked tagline *"One cup a day, a little better."* [Nova Coffee Rebrand Notes.md]

• Deliver second packaging concept by 2026-03-28 (agency — Minjae Kwak, design lead). [Nova Coffee Rebrand Notes.md]
• Finalize print quotes (running in parallel with second concept). [Nova Coffee Rebrand Notes.md]

See also the Decisions Log for all project-level decisions. [Nova Coffee Rebrand Notes.md]

• Engagement Overview
• Meeting Log
• Logo System
• In-Store Signage
• Social Tone & Templates
• Contacts