Nova Coffee — Social Tone & Templates

The Social Tone & Templates workstream is one of the four agreed deliverables in the Nova Coffee rebrand engagement. It defines the voice and visual templates to be used across Nova Coffee's social media presence, aligned with the new brand direction. [Nova Coffee Rebrand Notes.md]

For full engagement context, see Nova Coffee — Engagement Overview.

The scope of this workstream was agreed at the kickoff meeting (2026-02-10) as part of the overall rebrand. It covers:

• Social tone — defining the brand voice consistent with the "daily premium" positioning and the target audience of late-20s/30s office workers.
• Templates — creating reusable social media visual templates that reflect the locked brand identity (deep green + cream color palette, minimal wordmark logo). [Nova Coffee Rebrand Notes.md]

This workstream has not yet started as of the most recent notes. Work is scheduled to begin in April. [Nova Coffee Rebrand Notes.md]

This workstream depends on locked upstream deliverables:

The logo and color palette (deep green + cream) and the "daily premium" positioning should inform both tone and visual template design. [Nova Coffee Rebrand Notes.md]

• No specific sub-milestones or review dates for this workstream have been recorded yet; these are expected to be scheduled once work begins in April. [Nova Coffee Rebrand Notes.md]
• The tone direction should reflect the repositioning decision: away from a 'cheap' image, toward 'daily premium', targeting late-20s/30s office workers. [Nova Coffee Rebrand Notes.md]
• Final approver for this workstream (as with all deliverables) is Seyoung Oh (Marketing Director, Nova Coffee). See Nova Coffee — Contacts.

• Nova Coffee — Engagement Overview
• Nova Coffee — Meeting Log
• Nova Coffee — Logo System
• Nova Coffee — Packaging
• Nova Coffee — In-Store Signage
• Nova Coffee — Decisions Log
• Nova Coffee — Contacts