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Nova Coffee Rebrand Notes.md

High confidencesourceedited by Cairni · 방금 · AIv1

About This Source

Internal agency notes for the Nova Coffee rebrand project. Covers the engagement overview, two meeting records, current deliverable status, and a milestone timeline. Nova Coffee Rebrand Notes.md

Sections at a Glance

Section	Key Content
Overview	Client profile (14-store café chain), 6-month scope, PM Jiwoo Han
Kickoff (2026-02-10)	Attendees, agreed scope, target audience decision, action items
First Concept Review (2026-03-18)	Logo direction locked, color palette, tagline, feedback, actions
Deliverables Status	Status snapshot across logo, packaging, signage, social
Key Milestones	Feb → Mar → Apr → May → Jun timeline

Key Facts

Client: Nova Coffee — 14-store café chain, metro area
Engagement length: 6 months
PM (agency): Jiwoo Han; Design Lead: Minjae Kwak
Final approver (client): Seyoung Oh (Marketing Director); Brand Manager: Haneul Ryu
Scope: Logo, packaging, in-store signage, social tone
Target repositioning: Late-20s/30s office workers; from 'cheap' → 'daily premium'
Locked tagline: *"One cup a day, a little better."*
Locked logo: Direction A (minimal wordmark); color — deep green + cream

Deliverable Status Snapshot (as of notes date)

Deliverable	Status
Logo system	Locked (3/18); guidelines doc in progress
Packaging	Second concept underway; print quotes in parallel
In-store signage	In design; April installation TBD
Social tone & templates	To start in April

Milestone Overview

AI · 출처 클릭

2026-02-10
Kickoff meeting
Nova Coffee Rebrand Notes.md
2026-03-18
Logo locked — Direction A, deep green + cream
Nova Coffee Rebrand Notes.md
2026-04-01
Packaging & signage design phase
Nova Coffee Rebrand Notes.md
2026-05-01
Store rollout
Nova Coffee Rebrand Notes.md
2026-06-01
Launch
Nova Coffee Rebrand Notes.md

Entities Referenced

Nova Coffee — client
Jiwoo Han — agency PM
Minjae Kwak — agency design lead
Seyoung Oh — client marketing director (final approver)
Haneul Ryu — client brand manager