Nova Coffee — Logo System

The logo system is the first deliverable to be locked in the Nova Coffee rebrand engagement. Direction was decided and confirmed at the First Concept Review on 2026-03-18. [Nova Coffee Rebrand Notes.md]

All decisions above were approved by the client at the first concept review. [Nova Coffee Rebrand Notes.md] See the Decisions Log for full context.

• Style: Minimal wordmark (Direction A, selected from concepts presented 2026-03-18). [Nova Coffee Rebrand Notes.md]
• Color palette: Deep green + cream — locked to support the 'daily premium' brand positioning targeting late-20s/30s office workers. [Nova Coffee Rebrand Notes.md]
• Tagline: "One cup a day, a little better." — locked alongside the logo at the first concept review. [Nova Coffee Rebrand Notes.md]

• The logo system feeds directly into Packaging, In-Store Signage, and Social Tone & Templates — all dependent workstreams should reference locked assets once the guidelines doc is finalized. [Nova Coffee Rebrand Notes.md]
• No open design actions remain on the logo itself; the outstanding task is completing the logo guidelines document. [Nova Coffee Rebrand Notes.md]

• Complete logo guidelines document *(owner: agency design team; no hard deadline noted in source)* [Nova Coffee Rebrand Notes.md]

• Engagement Overview
• Meeting Log
• Decisions Log
• Packaging
• In-Store Signage
• Social Tone & Templates
• Contacts